Monday, November 28, 2011

GREEN is not always black and white. Sometimes it's RED!

Article by: JERRY ROSENSTEIN PRESIDENT & COO PIONEER MAGNETICS, INC. SANTA MONICA, CALIF. appearing in EP&T.


Green is a great color! 

The movie industry has used green slime to frighten adults. Kermit the Frog has become a positive icon for children. Editors frequently use green as the “new primary color” on magazine covers and at the same time, advertisers, regardless of the product, find ways to incorporate green into the message. 

The variety of shades and hues has conjured up a feeling of “life,” a sense of tranquility and, perhaps, best of all, money. More recently, green equates to ecology and efficiency. Industries associated with pollution, chemical run offs and contaminated land, tout “green changes” in corporate philosophies. Corporate CEO’s claim innovated technologies geared to clean the environment and meet new or stricter federal and state standards.

To see the entire article, please click here.

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